Level Up your productivity and leadership, one insight at a time
Take the behavioral assessment to understand your style, each team member's needs, and get AI-powered coaching that helps you lead with clarity and confidence.
The secret for over 1k founders and leaders
The tool that helped them grow over six-figures in revenue.

Real knowledge.
Collective growth.
Fresh insights.
What is LUSTER?
Not your typical assessment tool
Luster is a leadership and team dynamics platform built for people who want real growth, not just generic feedback. We combine behavioral science with AI-powered coaching to give you insights that actually matter—about yourself, your team, and how to improve both.
To get started, Luster will understand how you work and operate
a new, innovative assessment that doesn’t feel like a generic test
Take a quick, 10-minute assessment that let’s you answer what you actually think. Forget outdated frameworks that put you in a box. Luster's behavioral assessment measures what actually matters—your leadership patterns, communication style, and how you show up under pressure. Get insights that feel true to who you are, not generic labels.
Luster is with you 24/7 for any situation
Insights tailored to how you lead and how they work
Luster analyzes your leadership style, each person's work preferences, and team dynamics to deliver recommendations that fit your real situation. You get clarity on what works, what doesn't, and exactly where to focus next without the guess work.
Get guidance when you need it, not just reports you'll never read
Luster gives you AI-powered coaching prompts based on your team's specific challenges—tough conversations, performance issues, growth opportunities. It's like having a coach in your pocket who knows your team as well as you do.
How It Works
From Assessment to Transformation — Step by Step
04
Grow With Accountability
Turn insight into impact — with measurable improvements in alignment, communication, and leadership effectiveness.
03
Invite your team and build stronger connections
Use simple, proven tools to improve conversations, resolve tension, and strengthen team trust and performance.

what’s included
Behavioral assessments ⚫ Goal-tracking and reflection tools ⚫ Productivity frameworks ⚫ Conflict-resolution guides ⚫ AI coaching
02
understand your strengths
Receive clear feedback to help you turn awareness into progress.
01
Complete the 10 minute assessment
With our intuitive setup, you’re up and running in minutes.
Who It’s For
Made for People Like You
This Is for You If...
You’re a leader, manager, or high-performing individual
You want clarity on how to lead your team more effectively
You're ready to turn insights into action, not just collect data
You believe great leadership starts with understanding people

This Is NOT for You If...

You're closed off to new perspectives on how you lead
You're satisfied with wasted time and an underperforming team
You're comfortable with how things are and don't want to evolve
You think your team's struggles aren't your responsibility to address
Start being productive and a better leader today